随着2025年四季度外卖平台补贴力度收紧，行业逐渐向理性竞争回归，瑞幸也在主动调整策略以缓解盈利压力。事实上，瑞幸早在2024年就开始收紧9.9元低价活动覆盖范围，2025年进一步限制于少量基础款，多数产品回升至10.9-13.9元区间，通过优化定价策略平衡营收增长与盈利水平。这种调整背后，是瑞幸对“规模+盈利”双重目标的追求，也是行业从价格战向价值竞争转型的缩影。
We do not know why the Dark Breakfast Abyss is empty. But by anthropic reasoning, we should conclude that it is empty for good reason. The International House of Pancakes is playing a dangerous game. If someday a remote IHOP splashes a little too much batter in their omelette, cooks the Forbidden Breakfast, and thereby brings about the end of the world, well, at least we know the Waffle House will be open.
，更多细节参见爱思助手下载最新版本
– effect: “torn-paper-reveal”，更多细节参见爱思助手下载最新版本
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